Casino App Update
AN UPDATE TO APPLE’S GUIDELINES
Facing the need to comply with Apple's new guidelines, our casino app required a complete redesign within a challenging three-month deadline. The urgency stemmed from the necessity to ensure our app's continued availability on the App Store and maintain compliance with Apple's evolving standards.
Guideline 4.7. HTML5 games distributed in apps may not provide access to real money gaming, lotteries, or charitable donations, and may not support digital commerce. This functionality is only appropriate for code that’s embedded in the binary and can be reviewed by Apple. This guideline is now enforced for new apps. Existing apps must follow this guideline by September 3, 2019.
As the UX Director, I worked closely with the Product Manager to spearhead the redesign effort. We first gained a thorough understanding of the specific changes mandated by Apple’s guidelines.
Role and Approach
Collaborating closely with the development team, we created wireframes as the foundational framework for our design work.
These wireframes served as a blueprint for the subsequent design iterations, ensuring alignment with both Apple's requirements and our app's functionality.
Using an iterative design approach, we crafted multiple high-fidelity design options that addressed Apple's guidelines while maintaining the app's usability and visual appeal.
Design Process and Methodologies
These designs were presented to stakeholders for feedback and evaluation.
Concurrently, we conducted user research to gather insights into the new app architecture. Analyzing this feedback, we iteratively refined our design choices to ensure Apple’s approval.
Close collaboration with the development team was essential throughout the process.
Collaboration & Implementation
We worked together to address technical constraints and ensure the feasibility of implementing our design solutions within the tight timeline. Regular communication and feedback loops facilitated seamless integration of design updates and development iterations, enabling us to stay on track to meet our deadline.
The successful implementation of the redesigned interface had a lasting impact on our games and studio operations. Not only did it streamline development processes and reduce inefficiencies, but it also strengthened our brand identity and fostered a sense of unity across our diverse studios. As a result, we observed increased player loyalty and brand loyalty, contributing to the continued success and growth of our gaming portfolio.
Long-Term Impact
The successful redesign and unification of the game interface across our studios underscored the transformative power of user-centered design and collaboration. By prioritizing the needs of our players and fostering alignment among diverse teams, we not only improved the gaming experience but also laid the foundation for future innovation and growth. Moving forward, I am excited to apply the lessons learned from this project to tackle new challenges and drive positive change through my role.
Conclusion